When marketing your property, the listing is a fundamental component of the marketing plan and one that will play a heavy role in drawing the attention of an interested, prospect tenant. Hence, you want a listing that will grab the right attention. Let’s explore a few tips.
Understand the audience. What types of tenants are you looking to welcome into your property? You may want to start by looking at your existing ones and figure it out. Are they largely millennials? Couples with children? You may even wish to consider asking them why they decided on your property. This will help formulate your listing as well as where you should your property.
Know the neighborhood. As you would when selling a property, check to see how listings nearby are looking. Examine the features they’re promoting and how you may offer something they don’t. Maybe you have similarly sized units for a cheaper price, for example.
Get to the point. Instead of beginning the description with something like “Beautiful two-bedroom apartment for singles”, give the reader a more detailed showing. “Two-bedroom 975 square foot apartment with balcony…” works better. It gives the prospective an improved idea of what to expect.
This update is by Livo, a rental optimization platform aimed at providing you with a robust revenue enhancement tool. With Livo, you can maximize rental yields, accept and manage multiple offers and offers, and enjoy better retention. Livo targets rentals with the greatest odds of receiving a multitude of offers, and those with the best locations, features, configurations, and more. Please call 833.333.5486 today to learn more.
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